The practice of survey research: theory and applications /
Unique in its integration of theory and application, this comprehensive book explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demo...
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| Tác giả khác: | , |
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Los Angeles:
Sage,
2016.
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| Phiên bản: | Primera edición |
| Những chủ đề: |
Mục lục:
- I: DECISIONS TO MAKE BEFORE CONDUCTING THE SURVEY
- Chapter 1: Introduction to Survey Research II: QUESTIONNAIRE DESIGN
- Chapter 2: Types of Surveys
- Chapter 3: The Cover Letter and Survey Instrument
- Chapter 4: Survey Question Construction
- Chapter 5: The Quality of Measurement: Reliability and Validity
- Chapter 6: Pretesting and Pilot Testing
- III. IMPLEMENTING A SURVEY
- Chapter 7: Selecting a Sample: Probability Sampling
- Chapter 8: Nonprobability Sampling and Sampling Hard-to-Find Populations
- Chapter 9: Improving Response Rates and Retention
- Chapter 10: Technologies to Develop and Implement Surveys
- Chapter 11: Data Collection
- IV: POSTSURVEY DATA MANAGEMENT AND ANALYSIS
- Chapter 12: Data Entry
- Chapter 13: Data Cleaning
- Chapter 14: Data Analysis for a Policy Report
- Chapter 15: More Advanced Data Analysis
- Chapter 16: Data Archiving.