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|a 978-0-85702-581-4
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|b spa
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|c UCuenca
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|a 658.83
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| 100 |
1 |
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|9 219312
|a Ormrod, Robert
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| 245 |
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|a Political marketing: theory and concepts
|c Robert Ormrod, Stephan Henneberg and Nicholas O'Shaughnessy
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| 264 |
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|a Sage
|b Los Angeles
|c 2013
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| 300 |
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|a 209 páginas:
|c 24 cm
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| 336 |
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|2 rdacontent
|a texto
|b txt
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| 337 |
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|2 rdamedia
|a no mediado
|b n
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| 338 |
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|2 rdacarrier
|a volumen
|b nc
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| 490 |
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|a Advanced Marketing
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| 504 |
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|a incl. ref.
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| 505 |
0 |
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|a Introduction -- Theorical Issues in Political Marketing. Defining Political Marketing ; Theories and Concepts in Political Marketing ; The Triadic Interaction Model of Political Exchange ; Critical Perspectives on Political Marketing ; Political Marketing and Theories of Democracy ; The Ethics of Political Marketing. -- Conceptual Issues in Political Marketing. Political Relationship Marketing ; Strategic Political Postures ; Political Market Orientation ; Political Marketing Strategy and Party Organizational Structure ; Symbolism in Political Marketing ; Conclusion: Research Agendas for Political Marketing and Political Marketing Management.
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| 650 |
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|9 55314
|a Marketing politico
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| 650 |
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0 |
|9 32799
|a Propaganda
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| 700 |
1 |
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|9 219313
|a Henneberg, Stephan
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| 700 |
1 |
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|9 219314
|a O'Shaughnessy, Nicholas
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| 942 |
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|c CR
|z lucia.mora@ucuenca.edu.ec
|0 5
|2 ddc
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