Political marketing: theory and concepts
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| Other Authors: | , |
| Format: | Kit |
| Language: | Spanish |
| Series: | Advanced Marketing
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| Subjects: |
Table of Contents:
- Introduction
- Theorical Issues in Political Marketing. Defining Political Marketing ; Theories and Concepts in Political Marketing ; The Triadic Interaction Model of Political Exchange ; Critical Perspectives on Political Marketing ; Political Marketing and Theories of Democracy ; The Ethics of Political Marketing.
- Conceptual Issues in Political Marketing. Political Relationship Marketing ; Strategic Political Postures ; Political Market Orientation ; Political Marketing Strategy and Party Organizational Structure ; Symbolism in Political Marketing ; Conclusion: Research Agendas for Political Marketing and Political Marketing Management.