Branding India: an incredible story /

Bibliographic Details
Main Author: Kant, Amitabh (autor)
Format: Book
Language:English
Published: New Delhi: Manas Punlications, 2009.
Edition:Primera edición.
Series:Collins Business
Subjects:

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505 1 |a Crisis as catalyst: the making of a brand called incredible India -- God's own country' shows the way: kerala, where it all began-- infrastructure: propping up the fundamentals -- Air transport: piloting the growth of tourism -- Hotels: -- E-business: marking travel and tourism click -- Brand India - Where next. 
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