Branding India: an incredible story /

Bibliographic Details
Main Author: Kant, Amitabh (autor)
Format: Book
Language:English
Published: New Delhi: Manas Punlications, 2009.
Edition:Primera edición.
Series:Collins Business
Subjects:
Table of Contents:
  • Crisis as catalyst: the making of a brand called incredible India
  • God's own country' shows the way: kerala, where it all began-- infrastructure: propping up the fundamentals
  • Air transport: piloting the growth of tourism
  • Hotels:
  • E-business: marking travel and tourism click
  • Brand India - Where next.