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Bibliographic Details
Main Author: Kotler, Philip. 1931- (autor)
Other Authors: Armstrong, Gary (autor), Amador Araujo, Lourdes (traductor)
Format: Book
Language:Spanish
English
Published: México: Pearson Educación de México, 2017.
Edition:Décimo sexta edición.
Subjects:
Description
Physical Description:xxiv, 710 páginas: gra 27 cm
Bibliography:incl. bib.
ISBN:978-607-32-3860-1