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Bibliographic Details
Main Author: Kotler, Philip. 1931- (autor)
Other Authors: Armstrong, Gary (autor), Amador Araujo, Lourdes (traductor)
Format: Book
Language:Spanish
English
Published: México: Pearson Educación de México, 2017.
Edition:Décimo sexta edición.
Subjects:
Marketing
Mercado
Estrategia del marketing
Cliente

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