Marketing de servicios: personal, tecnología y estrategia /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México:
Pearson educación,
2015.
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| Edition: | Séptima edición. |
| Subjects: |
| Physical Description: | xxii, 496 páginas: gra 28 cm. |
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| Bibliography: | incl. bib. |
| ISBN: | 978-607-32-2932-6 |