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221212t20192019xxuaaaafr|||| 001 | eng a |
| 020 |
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|a 978-0-87639-200-3
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|a UCuenca-cdrjbv
|b spa
|c Ucuenca
|e rda
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|a eng
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| 082 |
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|2 22
|a 780.681
|c 35166710
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| 100 |
1 |
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|9 272774
|a Webber, Laser Malena.
|e autor
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| 245 |
1 |
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|a Crowdfunding for musicians /
|c Laser Malena-Webber.
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| 250 |
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|a Primera edición.
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| 264 |
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1 |
|a Boston:
|b Berklle Press,
|c 2019.
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| 264 |
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4 |
|c ©2019
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| 300 |
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|a xi, 194 páginas:
|b ilu
|c 23 cm
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| 336 |
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|2 rdacontent
|a texto
|b txt
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| 337 |
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|2 rdamedia
|a no mediado
|b n
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| 338 |
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|2 rdacarrier
|a volumen
|b nc
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| 504 |
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|a ii
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| 504 |
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|a incl. ape.
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|a Part I. Crowdfunding in the online musician. Intro to crowdfunding -- Building a crowd on social media -- Part II. The logistics of crowdfunding. Turning the dream into a plan! -- Planning a one-time campaign -- Ongoing campaigns - Creating a crowdfunding page - Part III. Spreading the word. Making a marketing plan -- Promoting a one-time campaign -- Promoting an ongoing campaign -- Press placements and going viral -- Part IV. Following through when it's over: next steps. From funding campaign to product launch: fulfilling your project.
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| 520 |
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|a You will learn to: Choose a crowfunding site that supports your needs, whether it is to support a specific prokect (e.g., Kickstarter) or your ongoing carrer (e.g., Patreon). Develop your fan base and mobilize them to support your projects. Structure reward levels that inspire fan participation -without creating too much work for yourself! -- Promote your campaign throught social media and effective press strategies.
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| 650 |
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|2 UCuenca-cdrjbv
|9 4889
|a Música
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| 650 |
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|2 UCuenca-cdrjbv
|a Músicos
|x financiación
|9 272776
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| 650 |
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|2 UCuenca-cdrjbv
|a Músicos
|x financiación
|9 272776
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| 651 |
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|2 UCuenca-cdrjbv
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| 942 |
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|2 ddc
|c BK
|z bladimir.cabrerar@ucuenca.edu.ec
|0 1
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| 999 |
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|c 161029
|d 161029
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