Armstrong, G., & Kotler, P. Fundamentos de mercadotecnia (2a ed.).
Chicago Style (17th ed.) CitationArmstrong, Gary, and Philip Kotler. Fundamentos De Mercadotecnia. 2a ed.
MLA (8th ed.) CitationArmstrong, Gary, and Philip Kotler. Fundamentos De Mercadotecnia. 2a ed.
Warning: These citations may not always be 100% accurate.