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|a 9789701062019
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| 040 |
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|b spa
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| 041 |
1 |
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|a spa
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| 082 |
0 |
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|a 658.83
|
| 245 |
|
|
|a Fundamentos de marketing
|c William J. Stanton, Michael J. Stanton, Bruce J. Walker
|h imp
|
| 250 |
|
|
|a 14a ed.
|
| 264 |
|
|
|a México
|b McGrawHill
|c 2007
|
| 300 |
|
|
|a xxv; 741 páginas:
|b ilu
|c 27 cm
|e Incluye CD
|
| 500 |
|
|
|a Contiene ISBN 0-07-3222433-2 del CD
|
| 504 |
|
|
|a incl. ref.
|
| 653 |
|
|
|a MERCADEO
|
| 650 |
|
0 |
|a Marketing
|9 1696
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| 650 |
|
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|a Mercados
|9 12012
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| 650 |
|
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|a Producto
|9 50445
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| 650 |
|
|
|a Precios
|9 11932
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| 650 |
|
4 |
|a Canales de distribución
|9 61272
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| 650 |
|
0 |
|a Marketing
|9 1696
|
| 650 |
|
4 |
|a Planeación estratégica
|9 39470
|
| 650 |
|
|
|a Marketing de servicios
|9 61273
|
| 700 |
1 |
|
|a Stanton, William J.
|e coautor
|9 46567
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| 700 |
1 |
|
|a Etzel, Michael J.
|e coautor
|9 61274
|
| 700 |
1 |
|
|a Walker, Bruce J.
|e coautor
|9 61275
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| 852 |
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|a UC-CDJBV
|c SEGUNDO PISO
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