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|a Kotler, Philip.
|d 1931-
|9 41138
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| 245 |
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|a Dirección de marketing
|c Philip Kotler, Kevin Lane Keller, trad. por Clara E, Rivera
|
| 250 |
|
|
|a 12a ed.
|
| 264 |
|
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|a México
|b Pearson Educación
|c 2006
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| 300 |
|
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|a xxxix; 816páginas:
|b ilu
|c 27 cm
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| 336 |
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|2 rdacontent
|a texto
|b txt
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| 337 |
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| 338 |
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|a volumen
|b nc
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| 650 |
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|a Marketing
|9 1696
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| 650 |
|
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|a Estrategias
|9 4369
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| 650 |
|
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|a Investigacion de mercados
|9 12013
|
| 650 |
|
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|a Demanda
|9 39505
|
| 650 |
|
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|a Administracion de servicios
|9 61276
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| 650 |
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|
|a Estrategias de la comunicacion
|9 61277
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| 650 |
|
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|a Publicidad
|9 1704
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| 650 |
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|a Competencia
|9 10002
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| 650 |
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|a Precios
|9 11932
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| 650 |
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|a Venta minorista
|9 61278
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| 650 |
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|a Venta mayorista
|9 61279
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| 700 |
1 |
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|9 61280
|a Keller, Kevin Lane
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| 852 |
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