APA (7th ed.) Citation

Lovelock, C., & Wirtz, J. Marketing de servicios, personal, tecnología y estrategia (6a ed.).

Chicago Style (17th ed.) Citation

Lovelock, Christopher, and Jochen Wirtz. Marketing De Servicios, Personal, Tecnología Y Estrategia. 6a ed.

MLA (8th ed.) Citation

Lovelock, Christopher, and Jochen Wirtz. Marketing De Servicios, Personal, Tecnología Y Estrategia. 6a ed.

Warning: These citations may not always be 100% accurate.