Kerin, R. A., Hartley, S. W., & Rudelius, W. Marketing (9a ed.).
Chicago Style (17th ed.) CitationKerin, Roger A., Steven W. Hartley, and William Rudelius. Marketing. 9a ed.
MLA (8th ed.) CitationKerin, Roger A., et al. Marketing. 9a ed.
Warning: These citations may not always be 100% accurate.