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|a 978-970-10-7281-3
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|a Kerin, Roger A.
|9 221841
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| 245 |
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|a Marketing
|c Roger A. Kerin, Steven W. Hartley y William Rudelius
|h imp
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| 250 |
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|a 9a ed.
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| 264 |
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|a México
|b Mc Graw Hill
|c 2009
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| 300 |
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|a 745 páginas:
|b ilu
|c 27 cm
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|a Esta edición en marketing conserva su tradicional enfoque de aprendizaje activo pára que cobren vida las teorías fundamentales y los conceptos contemporáneos.
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|a Hartley, Steven W.
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|a Rudelius, William
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|a UC-YANUNCAY
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|z diana.leon@ucuenca.edu.ec
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