APA (7th ed.) Citation

Armstrong, G., & Kotler, P. (2012). Marketing (Primera edición.). Pearson.

Chicago Style (17th ed.) Citation

Armstrong, Gary, and Philip Kotler. Marketing. Primera edición. México: Pearson, 2012.

MLA (8th ed.) Citation

Armstrong, Gary, and Philip Kotler. Marketing. Primera edición. Pearson, 2012.

Warning: These citations may not always be 100% accurate.