APA (7th ed.) Citation

Kotler, P., & Armstrong, G. Principios de marketing (12a ed.).

Chicago Style (17th ed.) Citation

Kotler, Philip., and Gary Armstrong. Principios De Marketing. 12a ed.

MLA (8th ed.) Citation

Kotler, Philip., and Gary Armstrong. Principios De Marketing. 12a ed.

Warning: These citations may not always be 100% accurate.