Cita APA (7a ed.)

Kerin, R. A., Hartley, S. W., & Rudelius, W. Marketing (11a ed.).

Cita Chicago Style (17a ed.)

Kerin, Roger A., Steven W. Hartley, y William Rudelius. Marketing. 11a ed.

Cita MLA (8a ed.)

Kerin, Roger A., et al. Marketing. 11a ed.