Experience design: a framework for integrating brand, experience, and value

Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and...

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Altri autori: Newbery, Patrick, Farnham, Kevin
Natura: Libro
Lingua:Spanish
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