Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence
Limited research has empirically explored the antecedents that explain product-country image in the context of international marketing. This topic is particularly important as consumers’ concerns about sustainability and the country of origin are relevant factors influencing purchase decisions relat...
| Hauptverfasser: | , , |
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| Format: | info:eu-repo/semantics/article |
| Sprache: | English |
| Veröffentlicht: |
MDPI
2021
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| Schlagworte: | |
| Online Zugang: | http://hdl.handle.net/10835/10045 |