Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence

Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence

Limited research has empirically explored the antecedents that explain product-country image in the context of international marketing. This topic is particularly important as consumers’ concerns about sustainability and the country of origin are relevant factors influencing purchase decisions relat...

Täydet tiedot

Bibliografiset tiedot
Päätekijät: Serrano Arcos, María del Mar, Sánchez-Fernández, Raquel, Pérez-Mesa, Juan Carlos
Aineistotyyppi: info:eu-repo/semantics/article
Kieli:English
Julkaistu: MDPI 2021
Aiheet:
product-country image
image crises
subjective knowledge
perceived risk
organic and induced image
Spanish horticultural sector
Linkit:http://hdl.handle.net/10835/10045

Internet

http://hdl.handle.net/10835/10045

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