Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation
Eco-innovation (EI) is a complex process that involves product, process, organizational and marketing dimensions, each with its own determinants, characteristics and contributions to environmental business performance. Thus, analyzing EI activity is essential to obtaining a holistic view in order to...
| Main Authors: | , , |
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| Format: | info:eu-repo/semantics/article |
| Language: | English |
| Published: |
Elsevier
2023
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| Online Access: | http://hdl.handle.net/10835/14646 https://doi.org/10.1016/j.respol.2020.104028 |
| _version_ | 1789406615907074048 |
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| author | García-Granero, Eva M. Piedra-Muñoz, Laura Galdeano-Gómez, Emilio |
| author_facet | García-Granero, Eva M. Piedra-Muñoz, Laura Galdeano-Gómez, Emilio |
| author_sort | García-Granero, Eva M. |
| collection | DSpace |
| description | Eco-innovation (EI) is a complex process that involves product, process, organizational and marketing dimensions, each with its own determinants, characteristics and contributions to environmental business performance. Thus, analyzing EI activity is essential to obtaining a holistic view in order to achieve sustainable development. This study offers a multidimensional EI measurement and, what is more, evaluates its relationship with environmental corporate culture and commercial orientation drivers in a high environmental impact context, i.e., the agri-food sector. The proposed model was tested using the partial least-squares technique, which was applied to data collected from a sample of 93 companies located in southeast Spain. This study confirms the importance of several dimensions, namely marketing, organization and process, to corporate adoption of EI. Additionally, this research also reveals the positive relationship that both drivers, environmental corporate culture and commercial orientation, have with EI. The findings also suggest that theorists and practitioners must contemplate EI from the point of view of its four dimensions in order to achieve an efficient, more realistic analysis. Subsequently, this work carries some theoretical conclusions and implications for research and practice. |
| format | info:eu-repo/semantics/article |
| id | oai:repositorio.ual.es:10835-14646 |
| institution | Universidad de Cuenca |
| language | English |
| publishDate | 2023 |
| publisher | Elsevier |
| record_format | dspace |
| spelling | oai:repositorio.ual.es:10835-146462023-11-08T09:50:10Z Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation García-Granero, Eva M. Piedra-Muñoz, Laura Galdeano-Gómez, Emilio Eco-innovation (EI) is a complex process that involves product, process, organizational and marketing dimensions, each with its own determinants, characteristics and contributions to environmental business performance. Thus, analyzing EI activity is essential to obtaining a holistic view in order to achieve sustainable development. This study offers a multidimensional EI measurement and, what is more, evaluates its relationship with environmental corporate culture and commercial orientation drivers in a high environmental impact context, i.e., the agri-food sector. The proposed model was tested using the partial least-squares technique, which was applied to data collected from a sample of 93 companies located in southeast Spain. This study confirms the importance of several dimensions, namely marketing, organization and process, to corporate adoption of EI. Additionally, this research also reveals the positive relationship that both drivers, environmental corporate culture and commercial orientation, have with EI. The findings also suggest that theorists and practitioners must contemplate EI from the point of view of its four dimensions in order to achieve an efficient, more realistic analysis. Subsequently, this work carries some theoretical conclusions and implications for research and practice. 2023-11-08T09:50:10Z 2023-11-08T09:50:10Z 2020-10 info:eu-repo/semantics/article García-Granero, E.M., Piedra-Muñoz, L., Galdeano-Gómez, E., 2020. Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation, Research Policy, 49 (8): 104028, doi:10.1016/j.respol.2020.104028 0048-7333 1873-7625 http://hdl.handle.net/10835/14646 https://doi.org/10.1016/j.respol.2020.104028 en https://www.sciencedirect.com/science/article/abs/pii/S0048733320301074 info:eu-repo/grantAgreement/EC/H2020-RUR-2016-2017/772705; info:eu-repo/grantAgreement/EC/AMIF/2017/AG/INTE/821726; info:eu-repo/grantAgreement/EC/LIFE16 ENV/ES/000437 Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess Elsevier Elsevier Ltd. All rights reserved. Published in Research Policy, 49(8), 2020, 104028 |
| spellingShingle | García-Granero, Eva M. Piedra-Muñoz, Laura Galdeano-Gómez, Emilio Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation |
| title | Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation |
| title_full | Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation |
| title_fullStr | Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation |
| title_full_unstemmed | Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation |
| title_short | Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation |
| title_sort | measuring eco-innovation dimensions: the role of environmental corporate culture and commercial orientation |
| url | http://hdl.handle.net/10835/14646 https://doi.org/10.1016/j.respol.2020.104028 |
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