Scheduling vegetable sales to supermarkets in Europe: The tomato case
This article analyzes the temporal programming of sales for a horticultural marketing company, e.g. a cooperative. The empirical study references the European tomato market, where most of the production is sold through the retail channel dominated by large distribution chains. We study the marketing...
| Main Authors: | , , |
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| Format: | info:eu-repo/semantics/article |
| Language: | Spanish / Castilian |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/14711 |
| _version_ | 1789406276886724608 |
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| author | Pérez Mesa, Francisco Javier Valera Martínez, Diego Luis Tapia León, Juan José |
| author_facet | Pérez Mesa, Francisco Javier Valera Martínez, Diego Luis Tapia León, Juan José |
| author_sort | Pérez Mesa, Francisco Javier |
| collection | DSpace |
| description | This article analyzes the temporal programming of sales for a horticultural marketing company, e.g. a cooperative. The empirical study references the European tomato market, where most of the production is sold through the retail channel dominated by large distribution chains. We study the marketing schedule for an individual company, or even a prominent farmer, using a modified Markowitz model, assuming that his decisions do not affect the balance of market prices. As a result, this model can manage risk and improve decision-making. The data also provide information on the risk borne by marketers depending on their sales calendar, which often depends on their geographic location |
| format | info:eu-repo/semantics/article |
| id | oai:repositorio.ual.es:10835-14711 |
| institution | Universidad de Cuenca |
| language | Spanish / Castilian |
| publishDate | 2023 |
| record_format | dspace |
| spelling | oai:repositorio.ual.es:10835-147112023-12-04T07:20:59Z Scheduling vegetable sales to supermarkets in Europe: The tomato case Pérez Mesa, Francisco Javier Valera Martínez, Diego Luis Tapia León, Juan José Cooperative Optimization Coordination mathematical programming Marketing This article analyzes the temporal programming of sales for a horticultural marketing company, e.g. a cooperative. The empirical study references the European tomato market, where most of the production is sold through the retail channel dominated by large distribution chains. We study the marketing schedule for an individual company, or even a prominent farmer, using a modified Markowitz model, assuming that his decisions do not affect the balance of market prices. As a result, this model can manage risk and improve decision-making. The data also provide information on the risk borne by marketers depending on their sales calendar, which often depends on their geographic location 2023-12-04T07:20:59Z 2023-12-04T07:20:59Z 2022 info:eu-repo/semantics/article http://hdl.handle.net/10835/14711 es https://agricecon.agriculturejournals.cz/artkey/age-202211-0001_scheduling-vegetable-sales-to-supermarkets-in-europe-the-tomato-case.php SmartRed No. UAL2020-SEJ-D026 (UAL/CTE-ICU/FEDER), 'Adapting intermodal transport of perishables within an intelligent supply chain info:eu-repo/semantics/openAccess |
| spellingShingle | Cooperative Optimization Coordination mathematical programming Marketing Pérez Mesa, Francisco Javier Valera Martínez, Diego Luis Tapia León, Juan José Scheduling vegetable sales to supermarkets in Europe: The tomato case |
| title | Scheduling vegetable sales to supermarkets in Europe: The tomato case |
| title_full | Scheduling vegetable sales to supermarkets in Europe: The tomato case |
| title_fullStr | Scheduling vegetable sales to supermarkets in Europe: The tomato case |
| title_full_unstemmed | Scheduling vegetable sales to supermarkets in Europe: The tomato case |
| title_short | Scheduling vegetable sales to supermarkets in Europe: The tomato case |
| title_sort | scheduling vegetable sales to supermarkets in europe: the tomato case |
| topic | Cooperative Optimization Coordination mathematical programming Marketing |
| url | http://hdl.handle.net/10835/14711 |
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