Estimating Customer Potential Value using panel data of a Spanish bank
The main goal of this paper is the calculation of a multi-product model of Customer Potential Value using the Probit method. The results of this first analysis are used to perform an ex-post segmentation of customers, whose output can be employed to improve Customer Relationship Management strategie...
| Main Authors: | , , , |
|---|---|
| פורמט: | info:eu-repo/semantics/article |
| שפה: | English |
| יצא לאור: |
Taylor and Francis
2023
|
| נושאים: | |
| גישה מקוונת: | http://hdl.handle.net/10835/14883 |