Estrella Ramón, A. M., Sánchez Pérez, M., Swinnen, G., & Vanhoof, K. (2024). A marketing view of the customer value: Customer lifetime value and customer equity. Association for Professional Managers in South Africa.

Estrella Ramón, Antonia María, Manuel Sánchez Pérez, Gilbert Swinnen, and Koen Vanhoof. A Marketing View of the Customer Value: Customer Lifetime Value and Customer Equity. Association for Professional Managers in South Africa, 2024.

Estrella Ramón, Antonia María, et al. A Marketing View of the Customer Value: Customer Lifetime Value and Customer Equity. Association for Professional Managers in South Africa, 2024.