Παραπομπή σε μορφή APA (7η εκδ.)

Estrella Ramón, A. M., Sánchez Pérez, M., Swinnen, G., & Vanhoof, K. (2024). A marketing view of the customer value: Customer lifetime value and customer equity. Association for Professional Managers in South Africa.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Estrella Ramón, Antonia María, Manuel Sánchez Pérez, Gilbert Swinnen, και Koen Vanhoof. A Marketing View of the Customer Value: Customer Lifetime Value and Customer Equity. Association for Professional Managers in South Africa, 2024.

Παραπομπή σε μορφή MLA (8th εκδ.)

Estrella Ramón, Antonia María, et al. A Marketing View of the Customer Value: Customer Lifetime Value and Customer Equity. Association for Professional Managers in South Africa, 2024.