Style de citation APA (7e éd.)

Estrella Ramón, A. M., Sánchez Pérez, M., Swinnen, G., & Vanhoof, K. (2024). A marketing view of the customer value: Customer lifetime value and customer equity. Association for Professional Managers in South Africa.

Style de citation Chicago (17e éd.)

Estrella Ramón, Antonia María, Manuel Sánchez Pérez, Gilbert Swinnen, et Koen Vanhoof. A Marketing View of the Customer Value: Customer Lifetime Value and Customer Equity. Association for Professional Managers in South Africa, 2024.

Style de citation MLA (8e éd.)

Estrella Ramón, Antonia María, et al. A Marketing View of the Customer Value: Customer Lifetime Value and Customer Equity. Association for Professional Managers in South Africa, 2024.