A marketing view of the customer value: Customer lifetime value and customer equity
Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures. The main theoretical contributions in the development and evolution of the Customer Lifetime Value concept are analysed. Customer Lifetime Val...
| Principais autores: | , , , |
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| Formato: | info:eu-repo/semantics/article |
| Idioma: | English |
| Publicado em: |
Association for Professional Managers in South Africa
2024
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| Assuntos: | |
| Acesso em linha: | http://hdl.handle.net/10835/14940 |