A marketing view of the customer value: Customer lifetime value and customer equity

A marketing view of the customer value: Customer lifetime value and customer equity

Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures. The main theoretical contributions in the development and evolution of the Customer Lifetime Value concept are analysed. Customer Lifetime Val...

書目詳細資料
Main Authors:	Estrella Ramón, Antonia María, Sánchez Pérez, Manuel, Swinnen, Gilbert, Vanhoof, Koen
格式:	info:eu-repo/semantics/article
語言:	English
出版:	Association for Professional Managers in South Africa 2024
主題:	Marketing Customer value Customer equity Customer lifetime value
在線閱讀:	http://hdl.handle.net/10835/14940

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