El liderazgo en el canal de la comercialización: un proceso para la gestión de las relaciones internas del canal
This paper aims to analyse one of the most characteristic problems of the marketing channel and, in particular, of its management, which is the exercise of leadership. The starting point must be to understand the need for the channel to be managed, otherwise the channel's competitive capacity i...
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | info:eu-repo/semantics/article |
| ভাষা: | Spanish / Castilian |
| প্রকাশিত: |
Esic Editorial
2024
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://hdl.handle.net/10835/14978 |