Consumers Felt Commitment Towards Retailers: Index Development and Validation
This work seeks to develop an index of the consumer's felt commitment towards the retailer through a formative scale. By using structural equation modeling (SEM), in particular the multiple indicators and multiple causes (MIMIC) model, as well as reflective and formative indicators, the methodo...
| Main Authors: | , |
|---|---|
| Format: | info:eu-repo/semantics/article |
| Language: | English |
| Published: |
Springer
2024
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/15039 https://doi.org/10.1007/s10869-004-0545-7 |
| Summary: | This work seeks to develop an index of the consumer's felt commitment towards the retailer through a formative scale. By using structural equation modeling (SEM), in particular the multiple indicators and multiple causes (MIMIC) model, as well as reflective and formative indicators, the methodology developed by Diamantopoulos and Winklhofer is applied in order to construct this index. To clarify the whole meaning of the concept, the article undertakes a thorough review of literature on felt commitment and formative index development. Several MIMIC models are developed in order to validate the index. The empirical study was carried out in the financial services sector. |
|---|