Consumers Felt Commitment Towards Retailers: Index Development and Validation
This work seeks to develop an index of the consumer's felt commitment towards the retailer through a formative scale. By using structural equation modeling (SEM), in particular the multiple indicators and multiple causes (MIMIC) model, as well as reflective and formative indicators, the methodo...
| Egile Nagusiak: | , |
|---|---|
| Formatua: | info:eu-repo/semantics/article |
| Hizkuntza: | English |
| Argitaratua: |
Springer
2024
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| Gaiak: | |
| Sarrera elektronikoa: | http://hdl.handle.net/10835/15039 https://doi.org/10.1007/s10869-004-0545-7 |