Consumers Felt Commitment Towards Retailers: Index Development and Validation

Consumers Felt Commitment Towards Retailers: Index Development and Validation

This work seeks to develop an index of the consumer's felt commitment towards the retailer through a formative scale. By using structural equation modeling (SEM), in particular the multiple indicators and multiple causes (MIMIC) model, as well as reflective and formative indicators, the methodo...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों:	Sánchez Pérez, Manuel, Iniesta Bonillo, María Angeles
स्वरूप:	info:eu-repo/semantics/article
भाषा:	English
प्रकाशित:	Springer 2024
विषय:	Commitment Consumer-retailer relationships Formative index MIMIC model LISREL
ऑनलाइन पहुंच:	http://hdl.handle.net/10835/15039 https://doi.org/10.1007/s10869-004-0545-7

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