Consumers Felt Commitment Towards Retailers: Index Development and Validation
This work seeks to develop an index of the consumer's felt commitment towards the retailer through a formative scale. By using structural equation modeling (SEM), in particular the multiple indicators and multiple causes (MIMIC) model, as well as reflective and formative indicators, the methodo...
| Huvudupphovsmän: | , |
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| Materialtyp: | info:eu-repo/semantics/article |
| Språk: | English |
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Springer
2024
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| Länkar: | http://hdl.handle.net/10835/15039 https://doi.org/10.1007/s10869-004-0545-7 |