Consumers Felt Commitment Towards Retailers: Index Development and Validation

Consumers Felt Commitment Towards Retailers: Index Development and Validation

This work seeks to develop an index of the consumer's felt commitment towards the retailer through a formative scale. By using structural equation modeling (SEM), in particular the multiple indicators and multiple causes (MIMIC) model, as well as reflective and formative indicators, the methodo...

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Podrobná bibliografie
Hlavní autoři: Sánchez Pérez, Manuel, Iniesta Bonillo, María Angeles
Médium: info:eu-repo/semantics/article
Jazyk:English
Vydáno: Springer 2024
Témata:
Commitment
Consumer-retailer relationships
Formative index
MIMIC model
LISREL
On-line přístup:http://hdl.handle.net/10835/15039
https://doi.org/10.1007/s10869-004-0545-7

Internet

http://hdl.handle.net/10835/15039
https://doi.org/10.1007/s10869-004-0545-7

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