Análisis de la estructura competitiva entre marcas nacionales y marcas privadas: un análisis empírico con datos de escáner
The emergence of private labels has become one of the most significant developments in retail management in recent years, becoming one of the main competitive instruments against large manufacturers. But how do consumers perceive private labels, as just another national brand, or do they clearly dif...
| Autores principales: | , |
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Spanish / Castilian |
| Publicado: |
Ministerio de Industria, Energía y Turismo
2024
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| Acceso en línea: | http://hdl.handle.net/10835/15047 |