La confianza del consumidor en el minorista: desarrollo y contraste de un modelo conceptual

In this paper the concept of trust in exchange relationships is analysed, exposing a conceptual model in the context of consumer-retailer relationships. Several measures of trust dimensions are developed, and the proposed trust model is tested through a confirmatory factor analysis of higher order....

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Main Authors: Sánchez Pérez, Manuel, Iniesta Bonillo, María Angeles, Sáez González, Elvira Del Milagro
Format: info:eu-repo/semantics/article
Language:Spanish / Castilian
Published: Esic Editorial 2024
Subjects:
Online Access:http://hdl.handle.net/10835/15053
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author Sánchez Pérez, Manuel
Iniesta Bonillo, María Angeles
Sáez González, Elvira Del Milagro
author_facet Sánchez Pérez, Manuel
Iniesta Bonillo, María Angeles
Sáez González, Elvira Del Milagro
author_sort Sánchez Pérez, Manuel
collection DSpace
description In this paper the concept of trust in exchange relationships is analysed, exposing a conceptual model in the context of consumer-retailer relationships. Several measures of trust dimensions are developed, and the proposed trust model is tested through a confirmatory factor analysis of higher order. A sample of 736 units was selected, and data were collected through personal interviewing. Finally, we conclude the importance of trust for retailers and derive strategic and tactical implications for business management.
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institution Universidad de Cuenca
language Spanish / Castilian
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publisher Esic Editorial
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spelling oai:repositorio.ual.es:10835-150532024-01-10T09:58:12Z La confianza del consumidor en el minorista: desarrollo y contraste de un modelo conceptual Consumer trust in the retailer: developing and testing a conceptual model Sánchez Pérez, Manuel Iniesta Bonillo, María Angeles Sáez González, Elvira Del Milagro Consumer behavior Trust Retailer Structural modeling Retailer-consumer relationships In this paper the concept of trust in exchange relationships is analysed, exposing a conceptual model in the context of consumer-retailer relationships. Several measures of trust dimensions are developed, and the proposed trust model is tested through a confirmatory factor analysis of higher order. A sample of 736 units was selected, and data were collected through personal interviewing. Finally, we conclude the importance of trust for retailers and derive strategic and tactical implications for business management. 2024-01-10T09:58:11Z 2024-01-10T09:58:11Z 1999 info:eu-repo/semantics/article Sánchez Pérez, M., Iniesta Bonillo, M.A., Sáez González, E. (1999). La confianza del consumidor en el minorista: desarrollo y contraste de un modelo conceptual. Revista Española de Investigación de Marketing ESIC, 3(1), 161-182. 1138-1442 http://hdl.handle.net/10835/15053 es Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess Esic Editorial
spellingShingle Consumer behavior
Trust
Retailer
Structural modeling
Retailer-consumer relationships
Sánchez Pérez, Manuel
Iniesta Bonillo, María Angeles
Sáez González, Elvira Del Milagro
La confianza del consumidor en el minorista: desarrollo y contraste de un modelo conceptual
title La confianza del consumidor en el minorista: desarrollo y contraste de un modelo conceptual
title_full La confianza del consumidor en el minorista: desarrollo y contraste de un modelo conceptual
title_fullStr La confianza del consumidor en el minorista: desarrollo y contraste de un modelo conceptual
title_full_unstemmed La confianza del consumidor en el minorista: desarrollo y contraste de un modelo conceptual
title_short La confianza del consumidor en el minorista: desarrollo y contraste de un modelo conceptual
title_sort la confianza del consumidor en el minorista: desarrollo y contraste de un modelo conceptual
topic Consumer behavior
Trust
Retailer
Structural modeling
Retailer-consumer relationships
url http://hdl.handle.net/10835/15053
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AT saezgonzalezelviradelmilagro laconfianzadelconsumidorenelminoristadesarrolloycontrastedeunmodeloconceptual
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