La confianza del consumidor en el minorista: desarrollo y contraste de un modelo conceptual
In this paper the concept of trust in exchange relationships is analysed, exposing a conceptual model in the context of consumer-retailer relationships. Several measures of trust dimensions are developed, and the proposed trust model is tested through a confirmatory factor analysis of higher order....
| Κύριοι συγγραφείς: | , , |
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| Μορφή: | info:eu-repo/semantics/article |
| Γλώσσα: | Spanish / Castilian |
| Έκδοση: |
Esic Editorial
2024
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| Θέματα: | |
| Διαθέσιμο Online: | http://hdl.handle.net/10835/15053 |