Estrategias de marcas de distribuidor y de diferenciación en el mercado Europeo
Due to the relevance of private labels strategies in the European market and the strengthen that these strategies have received from distribution groups, present paper analyses the evolution of private label strategy towards differentiation modes. So, after pointing out some details about relevance...
| Main Authors: | , , |
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| Format: | info:eu-repo/semantics/article |
| Language: | Spanish / Castilian |
| Published: |
AEDEMO (Asociación Española de Estudios de Mercado y Opinión)
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/15106 |
| _version_ | 1789406470768427008 |
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| author | Sánchez Pérez, Manuel Giménez Torres, María Luisa Pérez Torres, José Antonio |
| author_facet | Sánchez Pérez, Manuel Giménez Torres, María Luisa Pérez Torres, José Antonio |
| author_sort | Sánchez Pérez, Manuel |
| collection | DSpace |
| description | Due to the relevance of private labels strategies in the European market and the strengthen that these strategies have received from distribution groups, present paper analyses the evolution of private label strategy towards differentiation modes. So, after pointing out some details about relevance of private brands in Europe by sector, three differentiation strategies are identified. Each one of those is analized, collecting names under which the brands are known. Also, the paper includes actual data about the use of these strategies in different European countries and the way how these private brands are providing value. |
| format | info:eu-repo/semantics/article |
| id | oai:repositorio.ual.es:10835-15106 |
| institution | Universidad de Cuenca |
| language | Spanish / Castilian |
| publishDate | 2024 |
| publisher | AEDEMO (Asociación Española de Estudios de Mercado y Opinión) |
| record_format | dspace |
| spelling | oai:repositorio.ual.es:10835-151062024-01-11T12:04:48Z Estrategias de marcas de distribuidor y de diferenciación en el mercado Europeo Private label strategies and differentiation on the European market Sánchez Pérez, Manuel Giménez Torres, María Luisa Pérez Torres, José Antonio Private labels Distribución comercial Distribution Brands European market Marcas distribuidor Due to the relevance of private labels strategies in the European market and the strengthen that these strategies have received from distribution groups, present paper analyses the evolution of private label strategy towards differentiation modes. So, after pointing out some details about relevance of private brands in Europe by sector, three differentiation strategies are identified. Each one of those is analized, collecting names under which the brands are known. Also, the paper includes actual data about the use of these strategies in different European countries and the way how these private brands are providing value. 2024-01-11T12:04:48Z 2024-01-11T12:04:48Z 2002 info:eu-repo/semantics/article Sánchez Pérez, M., Giménez Torres, M.L.., & Pérez Torres, J. A. (2002). Estrategias de Marcas de Distribuidor y de Diferenciación en el Mercado Europeo. Investigación y Marketing, (76), 47-54. 1131-6144 http://hdl.handle.net/10835/15106 es https://dialnet.unirioja.es/servlet/articulo?codigo=6632286 Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess AEDEMO (Asociación Española de Estudios de Mercado y Opinión) |
| spellingShingle | Private labels Distribución comercial Distribution Brands European market Marcas distribuidor Sánchez Pérez, Manuel Giménez Torres, María Luisa Pérez Torres, José Antonio Estrategias de marcas de distribuidor y de diferenciación en el mercado Europeo |
| title | Estrategias de marcas de distribuidor y de diferenciación en el mercado Europeo |
| title_full | Estrategias de marcas de distribuidor y de diferenciación en el mercado Europeo |
| title_fullStr | Estrategias de marcas de distribuidor y de diferenciación en el mercado Europeo |
| title_full_unstemmed | Estrategias de marcas de distribuidor y de diferenciación en el mercado Europeo |
| title_short | Estrategias de marcas de distribuidor y de diferenciación en el mercado Europeo |
| title_sort | estrategias de marcas de distribuidor y de diferenciación en el mercado europeo |
| topic | Private labels Distribución comercial Distribution Brands European market Marcas distribuidor |
| url | http://hdl.handle.net/10835/15106 |
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