Estrategias de marcas de distribuidor y de diferenciación en el mercado Europeo

Estrategias de marcas de distribuidor y de diferenciación en el mercado Europeo

Due to the relevance of private labels strategies in the European market and the strengthen that these strategies have received from distribution groups, present paper analyses the evolution of private label strategy towards differentiation modes. So, after pointing out some details about relevance...

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Bibliographic Details
Main Authors: Sánchez Pérez, Manuel, Giménez Torres, María Luisa, Pérez Torres, José Antonio
Format: info:eu-repo/semantics/article
Language:Spanish / Castilian
Published: AEDEMO (Asociación Española de Estudios de Mercado y Opinión) 2024
Subjects:
Private labels
Distribución comercial
Distribution
Brands
European market
Marcas distribuidor
Online Access:http://hdl.handle.net/10835/15106

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