Understanding the origin and evolution of affinity as a multidisciplinary concept: A conceptual approach to consumer affinity
The use of the term affinity has been gradually spreading in several disciplines from multiple viewpoints. Among all these approaches, the concept of consumer affinity, which explains how consumers’ positive dispositions towards a particular foreign country affect their purchase decisions of product...
| Main Authors: | , , , |
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| Format: | info:eu-repo/semantics/article |
| Language: | Spanish / Castilian |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/15162 |