Examining the metonymic relationbetween a brand name and a product:A case study of Moroccan cosmeticbrand names
Abstract. This paper takes a cognitive perspective on the semantics of Moroccan brandnames and analyses the role of metonymy in a corpus-based analysis of cosmeticbrand names. More particularly, we aim a) to shed light on the metonymiccognitive operations in these names...
| Autores principales: | , |
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | English |
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AELFE, the European Association of Languages for Specific Purposes
2024
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| Acceso en línea: | http://hdl.handle.net/10835/15191 |