MEANING CONSTRUCTION IN PRINT BEER ADS

Abstract. The aim of this study is to shed some light on the way meaning is constructed in print beer ads. The present paper lies within the scope of the research into the instantiation of metaphor, metonymy and image schemas in advertising. It analyses the role of these conceptual mechanisms from...

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Dades bibliogràfiques
Autors principals: Negro Alousque, Isabel, Cortés De Los Ríos, María Enriqueta
Format: info:eu-repo/semantics/article
Idioma:English
Publicat: Universidad de Zaragoza: Departamento de Filología Inglesa y Alemana 2024
Matèries:
Accés en línia:http://hdl.handle.net/10835/15192