MEANING CONSTRUCTION IN PRINT BEER ADS
Abstract. The aim of this study is to shed some light on the way meaning is constructed in print beer ads. The present paper lies within the scope of the research into the instantiation of metaphor, metonymy and image schemas in advertising. It analyses the role of these conceptual mechanisms from...
| Main Authors: | , |
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| Format: | info:eu-repo/semantics/article |
| Sprog: | English |
| Udgivet: |
Universidad de Zaragoza: Departamento de Filología Inglesa y Alemana
2024
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| Online adgang: | http://hdl.handle.net/10835/15192 |