La dependencia en el canal de comercialización: Una jerarquización de sus componentes
This paper is focused on the analysis of dependence between organizations within marketing channels. From a broad view, the marketing channel is a social system where a set of behavioural interactions takes place giving rise to a complex atmosphere. Dependence is a process of major importance within...
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| Format: | info:eu-repo/semantics/article |
| Language: | Spanish / Castilian |
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AEDEM (Academia Europea de Dirección y Economía de la Empresa)
2024
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| Online Access: | http://hdl.handle.net/10835/15197 |
| Summary: | This paper is focused on the analysis of dependence between organizations within marketing channels. From a broad view, the marketing channel is a social system where a set of behavioural interactions takes place giving rise to a complex atmosphere. Dependence is a process of major importance within interorganizational relations in marketing channels, and it is a key construct to understand the so-called "interaction atmosphere". In this research, different approach to dependence are analysed empirically, and a hierarchy of dependence components is built. |
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