Oral effective presentations: how communication leads to success in business.
In today's affluent society we live in a constant over-stimulation through mass media and the diverse offers of products and services on the market. In this environment,corporatecommunication is the key strategy to differentiate the own firm and products from the competition and is one of the m...
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| Format: | info:eu-repo/semantics/doctoralThesis |
| Language: | English |
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2013
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| Online Access: | http://hdl.handle.net/10835/2212 |
| Summary: | In today's affluent society we live in a constant over-stimulation through mass media and the diverse offers of products and services on the market. In this environment,corporatecommunication is the key strategy to differentiate the own firm and products from the competition and is one of the most important tools to create an efficient work environment leading to sustainable and profitable work results. The example of Cosentino S.A. will illuminate in this project the use of corporate communication and how itleads to success. |
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