Oral effective presentations: how communication leads to success in business.
In today's affluent society we live in a constant over-stimulation through mass media and the diverse offers of products and services on the market. In this environment,corporatecommunication is the key strategy to differentiate the own firm and products from the competition and is one of the m...
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| Format: | info:eu-repo/semantics/doctoralThesis |
| Language: | English |
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2013
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| Online Access: | http://hdl.handle.net/10835/2212 |
| _version_ | 1789408101127946240 |
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| author | Groeneveld, Theresa |
| author2 | Nicolás Román, Susana |
| author_facet | Nicolás Román, Susana Groeneveld, Theresa |
| author_sort | Groeneveld, Theresa |
| collection | DSpace |
| description | In today's affluent society we live in a constant over-stimulation through mass media and the diverse offers of products and services on the market. In this environment,corporatecommunication is the key strategy to differentiate the own firm and products from the competition and is one of the most important tools to create an efficient work environment leading to sustainable and profitable work results. The example of Cosentino S.A. will illuminate in this project the use of corporate communication and how itleads to success. |
| format | info:eu-repo/semantics/doctoralThesis |
| id | oai:repositorio.ual.es:10835-2212 |
| institution | Universidad de Cuenca |
| language | English |
| publishDate | 2013 |
| record_format | dspace |
| spelling | oai:repositorio.ual.es:10835-22122023-04-13T00:53:25Z Oral effective presentations: how communication leads to success in business. Groeneveld, Theresa Nicolás Román, Susana Trabajo Fin de Máster de la Universidad de Almería Corporate communication Business In today's affluent society we live in a constant over-stimulation through mass media and the diverse offers of products and services on the market. In this environment,corporatecommunication is the key strategy to differentiate the own firm and products from the competition and is one of the most important tools to create an efficient work environment leading to sustainable and profitable work results. The example of Cosentino S.A. will illuminate in this project the use of corporate communication and how itleads to success. 2013-06-21T07:27:56Z 2013-06-21T07:27:56Z 2013-06-21 info:eu-repo/semantics/doctoralThesis http://hdl.handle.net/10835/2212 en info:eu-repo/semantics/openAccess |
| spellingShingle | Trabajo Fin de Máster de la Universidad de Almería Corporate communication Business Groeneveld, Theresa Oral effective presentations: how communication leads to success in business. |
| title | Oral effective presentations: how communication leads to success in business. |
| title_full | Oral effective presentations: how communication leads to success in business. |
| title_fullStr | Oral effective presentations: how communication leads to success in business. |
| title_full_unstemmed | Oral effective presentations: how communication leads to success in business. |
| title_short | Oral effective presentations: how communication leads to success in business. |
| title_sort | oral effective presentations: how communication leads to success in business. |
| topic | Trabajo Fin de Máster de la Universidad de Almería Corporate communication Business |
| url | http://hdl.handle.net/10835/2212 |
| work_keys_str_mv | AT groeneveldtheresa oraleffectivepresentationshowcommunicationleadstosuccessinbusiness |