Digital communication strategy in facebook of global technological companies
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| Other Authors: | |
| Format: | info:eu-repo/semantics/doctoralThesis |
| Language: | English |
| Published: |
Universidad de Almería
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/7021 |
| _version_ | 1789408111219441664 |
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| author | Martínez Mercader, Laura |
| author2 | Estrella Ramón, Antonia M. |
| author_facet | Estrella Ramón, Antonia M. Martínez Mercader, Laura |
| author_sort | Martínez Mercader, Laura |
| collection | DSpace |
| format | info:eu-repo/semantics/doctoralThesis |
| id | oai:repositorio.ual.es:10835-7021 |
| institution | Universidad de Cuenca |
| language | English |
| publishDate | 2019 |
| publisher | Universidad de Almería |
| record_format | dspace |
| spelling | oai:repositorio.ual.es:10835-70212023-04-13T00:55:09Z Digital communication strategy in facebook of global technological companies Master in International Business Administration and Languages Martínez Mercader, Laura Estrella Ramón, Antonia M. Social media Facebook User generated content Marketer genarated content B2C communication Engagement Internet marketing Digital marketing strategy 2019-10-16T08:09:14Z 2019-10-16T08:09:14Z 2018 info:eu-repo/semantics/doctoralThesis http://hdl.handle.net/10835/7021 en Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess Universidad de Almería |
| spellingShingle | Social media User generated content Marketer genarated content B2C communication Engagement Internet marketing Digital marketing strategy Martínez Mercader, Laura Digital communication strategy in facebook of global technological companies |
| title | Digital communication strategy in facebook of global technological companies |
| title_full | Digital communication strategy in facebook of global technological companies |
| title_fullStr | Digital communication strategy in facebook of global technological companies |
| title_full_unstemmed | Digital communication strategy in facebook of global technological companies |
| title_short | Digital communication strategy in facebook of global technological companies |
| title_sort | digital communication strategy in facebook of global technological companies |
| topic | Social media User generated content Marketer genarated content B2C communication Engagement Internet marketing Digital marketing strategy |
| url | http://hdl.handle.net/10835/7021 |
| work_keys_str_mv | AT martinezmercaderlaura digitalcommunicationstrategyinfacebookofglobaltechnologicalcompanies AT martinezmercaderlaura masterininternationalbusinessadministrationandlanguages |