Digital communication strategy in facebook of global technological companies

Digital communication strategy in facebook of global technological companies

Bibliographic Details
Main Author: Martínez Mercader, Laura
Other Authors: Estrella Ramón, Antonia M.
Format: info:eu-repo/semantics/doctoralThesis
Language:English
Published: Universidad de Almería 2019
Subjects:
Social media
Facebook
User generated content
Marketer genarated content
B2C communication
Engagement
Internet marketing
Digital marketing strategy
Online Access:http://hdl.handle.net/10835/7021

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