Social media influencers and brands: a cognitive-affective model proposal and empirical examination
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| Other Authors: | |
| Format: | info:eu-repo/semantics/doctoralThesis |
| Language: | English |
| Published: |
Universidad de Almería
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/7143 |
| _version_ | 1789407924382072832 |
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| author | César Garrido, Silvia J. |
| author2 | Jiménez Castillo, David |
| author_facet | Jiménez Castillo, David César Garrido, Silvia J. |
| author_sort | César Garrido, Silvia J. |
| collection | DSpace |
| format | info:eu-repo/semantics/doctoralThesis |
| id | oai:repositorio.ual.es:10835-7143 |
| institution | Universidad de Cuenca |
| language | English |
| publishDate | 2019 |
| publisher | Universidad de Almería |
| record_format | dspace |
| spelling | oai:repositorio.ual.es:10835-71432023-04-13T00:16:01Z Social media influencers and brands: a cognitive-affective model proposal and empirical examination Influencers en redes sociales y marcas: una propuesta de modelo cognitivo-afectivo y análisis empírico César Garrido, Silvia J. Jiménez Castillo, David Sánchez Fernández, Raquel Influencers Social medias Redes sociales 2019-11-06T10:48:39Z 2019-11-06T10:48:39Z 2018 info:eu-repo/semantics/doctoralThesis http://hdl.handle.net/10835/7143 en Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess Universidad de Almería |
| spellingShingle | Influencers Social medias Redes sociales César Garrido, Silvia J. Social media influencers and brands: a cognitive-affective model proposal and empirical examination |
| title | Social media influencers and brands: a cognitive-affective model proposal and empirical examination |
| title_full | Social media influencers and brands: a cognitive-affective model proposal and empirical examination |
| title_fullStr | Social media influencers and brands: a cognitive-affective model proposal and empirical examination |
| title_full_unstemmed | Social media influencers and brands: a cognitive-affective model proposal and empirical examination |
| title_short | Social media influencers and brands: a cognitive-affective model proposal and empirical examination |
| title_sort | social media influencers and brands: a cognitive-affective model proposal and empirical examination |
| topic | Influencers Social medias Redes sociales |
| url | http://hdl.handle.net/10835/7143 |
| work_keys_str_mv | AT cesargarridosilviaj socialmediainfluencersandbrandsacognitiveaffectivemodelproposalandempiricalexamination AT cesargarridosilviaj influencersenredessocialesymarcasunapropuestademodelocognitivoafectivoyanalisisempirico |